Where consumers will often see German skin care venturing into the world of technology is in how it integrates new science into its products. Barbara Sturm, a Düsseldorf-based dermatologist that has served celebrity names like Kim Kardashian, is famous for her “Vampire Facial.” The treatment involves extracting the plasma from your blood and injecting it back into your face. This can help smooth skin and reduce the appearance of wrinkles, though not every spa that offers the treatment should be trusted quite like Sturm’s office.

Sturm’s treatments can be expensive, and the same goes for her line of science-backed skin care products available on the G-beauty market. The products, which range from wrinkle treatments to hydrating serums, is available to a more exclusive, high end market than most skin care and beauty products. Consumers won’t find Sturm’s products on the shelves of their local beauty supply store, as the products are available through many luxury department stores and online retailers like Net-A-Porter—an online retailer that specializes in luxury clothing, accessories, and beauty products. Prices on these products are also much higher than most other brands that offer similar products, likely due to the high quality ingredients and science-based development.